A few days ago, Google has released Web Stories; a new WordPress plugin which makes it super easy to publish stories on your website. The plugin is still a Beta version in its early stages of development, and it’s ready for you to test it out and report bugs. What are Google Web Stories? As… Read more Google Released Web Stories Plugin for WordPress
A well working technique for getting more traffic from Google and other search engines is to optimize your content with snippet bait. This video by Brian Dean @Backlink explains the idea. So, the overall idea is to get into the Featured Snippets, which shows above other search results. A way to go, it to add… Read more Snippet Bait: Get More Traffic By Optimizing Your Content For Featured Snippets
Goggle respond to Coronavirus with few changes to their search engine, and other services. Their actions include launching information and resources hubs, making temporary policy changes to Google My Business, and offering support for new structured data types. Check this rundown for more about these changes.
Google dropped support for data-vocabulary.org structured data and recommends switching to schema.org vocabulary. So, if you haven’t made the move to schema.org markup, your website is left behind and probably rich snippets will disappear from website search results. This could mean big loss of web traffic.
During this hard time, focus on what people are looking for, give them what they want to read about. Amanda Milligan (@millanda) put together on Moz’s blog some great points to get you started.
Learn how to inspect your website URLs and submit a re-index request from Google when you make change something or update content of your website. Daniel Waisberg goes over how to use the URL Inspection tool in Search Console.
How can your business implement social distancing to prevent an outbreak yet survive the economic impact of COVID-19? Check out this Guide published by Trustcorp, a professional SEO agency. Consequently, an alarming number of marketers are suspending contracts and postponing marketing operations until the pandemic subsides. This impulsive reaction may result in a longer recovery… Read more Coronavirus Business Guide: Marketing and SEO
With the Coronavirus and being under stay at home orders around the world; the situation is confusion, especially when it comes to your work or business. This can leave you feeling lost and wondering what SEO work opportunities is out there, and what is going to happen next. Adam Heitzman (@AdamHeitzman) shared some current opportunities… Read more SEO Work Opportunities Now and After COVID-19
News SEO optimization is crucial to publishers, they understand why optimizing stories for Google and Google News is so important. Greg Jarboe (@gregjarboe) shared some great SEO News tips and tools. Get started with implementing News SEO as a publisher while covering stories during the coronavirus pandemic.
Because NP Digital ad agency works with hundreds of companies in all the major sectors with 7 offices around the world. They are already starting to see how Coronavirus is impacting marketing and web traffic. Last week NP Digital saw huge drops in organic traffic for most industries they are tracking.