Goggle respond to Coronavirus with few changes to their search engine, and other services. Their actions include launching information and resources hubs, making temporary policy changes to Google My Business, and offering support for new structured data types. Check this rundown for more about these changes.
Google dropped support for data-vocabulary.org structured data and recommends switching to schema.org vocabulary. So, if you haven’t made the move to schema.org markup, your website is left behind and probably rich snippets will disappear from website search results. This could mean big loss of web traffic.
During this hard time, focus on what people are looking for, give them what they want to read about. Amanda Milligan (@millanda) put together on Moz’s blog some great points to get you started.
Learn how to inspect your website URLs and submit a re-index request from Google when you make change something or update content of your website. Daniel Waisberg goes over how to use the URL Inspection tool in Search Console.
How can your business implement social distancing to prevent an outbreak yet survive the economic impact of COVID-19? Check out this Guide published by Trustcorp, a professional SEO agency. Consequently, an alarming number of marketers are suspending contracts and postponing marketing operations until the pandemic subsides. This impulsive reaction may result in a longer recovery… Read more Coronavirus Business Guide: Marketing and SEO
With the Coronavirus and being under stay at home orders around the world; the situation is confusion, especially when it comes to your work or business. This can leave you feeling lost and wondering what SEO work opportunities is out there, and what is going to happen next. Adam Heitzman (@AdamHeitzman) shared some current opportunities… Read more SEO Work Opportunities Now and After COVID-19
News SEO optimization is crucial to publishers, they understand why optimizing stories for Google and Google News is so important. Greg Jarboe (@gregjarboe) shared some great SEO News tips and tools. Get started with implementing News SEO as a publisher while covering stories during the coronavirus pandemic.
Because NP Digital ad agency works with hundreds of companies in all the major sectors with 7 offices around the world. They are already starting to see how Coronavirus is impacting marketing and web traffic. Last week NP Digital saw huge drops in organic traffic for most industries they are tracking.
Are you using high quality images in your articles or posts? You actually should do that since Google seems to be rejecting posts with poor images. Because of non-compliance with image guidelines, Google have rejected posts. Some local SEOs reported. To be relevant, photos or videos must be taken by users at the location in… Read more Google is Moving Towards High Quality Images for Articles
If you are having a great product or service, and doing great effort to reach customers, don’t be afraid of competing with big brands. Don’t lose hope reaching customers. Big brands won’t kill you if you know the SEO game. Steven van Vessum (@Stevenvvessum) wrote an interesting article explaining how to beat brands with search… Read more Beating the Big Brands with SEO