Google’s Response to the Coronavirus

COVID-19 Community Mobility Reports

Goggle respond to Coronavirus with few changes to their search engine, and other services. Their actions include launching information and resources hubs, making temporary policy changes to Google My Business, and offering support for new structured data types.  Check this rundown for more about these changes.

No More Rich Results for Structured Data

Google dropped support for structured data and recommends switching to vocabulary. So, if you haven’t made the move to markup, your website is left behind and probably rich snippets will disappear from website search results. This could mean big loss of web traffic.

URL Inspection Tool in Google Search Console

Learn how to inspect your website URLs and submit a re-index request from Google when you make change something or update content of your website. Daniel Waisberg goes over how to use the URL Inspection tool in Search Console.

News SEO for Publishers Covering the Coronavirus Pandemic

News SEO optimization is crucial to publishers, they understand why optimizing stories for Google and Google News is so important. Greg Jarboe (@gregjarboe) shared some great SEO News tips and tools. Get started with implementing News SEO as a publisher while covering stories during the coronavirus pandemic.

How Coronavirus is Impacting Marketing and Web Traffic

Because NP Digital ad agency works with hundreds of companies in all the major sectors with 7 offices around the world. They are already starting to see how Coronavirus is impacting marketing and web traffic. Last week NP Digital saw huge drops in organic traffic for most industries they are tracking.