Google is testing and changing how snippets look now and also making tweaks to the duplication of featured snippets. So all of this may not just impact the tracking tools but how people click on the search results to your site and thus your traffic from Google organic search.
Once you’ve defined your most effective keywords, it’s time to hunt for how they’re being used effectively online so you can find the best link-building opportunities for your site. Once you’ve compiled your list of market-defining keywords (MDKWs), it’s time to create queries and search for them in your favorite search engine.
On January 13th, MozCast measured significant algorithm flux lasting about three days (the dotted line shows the 30-day average prior to the 13th, which is consistent with historical averages. That same day, Google announced the release of a core update dubbed the January 2020 Core Update (in line with their recent naming conventions)… Ultimately, the… Read more Google’s January 2020 Core Update: Has the Dust Settled?
Questions remain if number one in the SERPs means a featured snippet or a typical organic result. Rank Ranger’s Mordy Oberstein breaks down what’s been happening recently. There’s a lot of changes happening to featured snippets. Google still plans to remove them from the right side and into the main listings. But there have been… Read more What’s Happening with Google’s Featured Snippets?
In this episode of Google Search News, John Mueller goes over December and January developments in the Google Search world. Google Search News is a news show for webmasters, publishers, and SEOs.