During this hard time, focus on what people are looking for, give them what they want to read about. Amanda Milligan (@millanda) put together on Moz’s blog some great points to get you started.
If you are having a great product or service, and doing great effort to reach customers, don’t be afraid of competing with big brands. Don’t lose hope reaching customers. Big brands won’t kill you if you know the SEO game. Steven van Vessum (@Stevenvvessum) wrote an interesting article explaining how to beat brands with search… Read more Beating the Big Brands with SEO
Once you’ve defined your most effective keywords, it’s time to hunt for how they’re being used effectively online so you can find the best link-building opportunities for your site. Once you’ve compiled your list of market-defining keywords (MDKWs), it’s time to create queries and search for them in your favorite search engine.