Did you know that 70% of ads success is driven by the creative? To help you boost your Black Friday sales, Dina Taitelbaum have prepared a comprehensive cheat sheet for your ad creatives.
Archives: Stories
Black Friday Tips for E-Commerce Merchants
Are you an e-commerce merchant? Compared to a normal day, the world sales average is +663% and there is no doubt that this year many sales records will be broken again. Here are top tips for e-commerce merchants this Black Friday.
How to Prepare Your Website for Black Friday?
Ready to optimize your site for Black Friday? Here is a well detailed resource by Kasee Bailey at DreamHost covers almost everything you need to prepare your website for Black Friday shopping season.
How To Boost Sales And Traffic For Black Friday with SEO
Black Friday has exploded from a US-only day of discounts to the key sale event of the year worldwide. Many online shops are looking to increase sales on shopping seasons. You’ve got to put some effort to get your brand ahead of your competitors. With a little planning and a useful list of tips from… Read more How To Boost Sales And Traffic For Black Friday with SEO
Google Released Web Stories Plugin for WordPress
A few days ago, Google has released Web Stories; a new WordPress plugin which makes it super easy to publish stories on your website. The plugin is still a Beta version in its early stages of development, and it’s ready for you to test it out and report bugs. What are Google Web Stories? As… Read more Google Released Web Stories Plugin for WordPress
Snippet Bait: Get More Traffic By Optimizing Your Content For Featured Snippets
A well working technique for getting more traffic from Google and other search engines is to optimize your content with snippet bait. This video by Brian Dean @Backlink explains the idea. So, the overall idea is to get into the Featured Snippets, which shows above other search results. A way to go, it to add… Read more Snippet Bait: Get More Traffic By Optimizing Your Content For Featured Snippets
Google’s Response to the Coronavirus
Goggle respond to Coronavirus with few changes to their search engine, and other services. Their actions include launching information and resources hubs, making temporary policy changes to Google My Business, and offering support for new structured data types. Check this rundown for more about these changes.
No More Rich Results for data-vocabulary.org Structured Data
Google dropped support for data-vocabulary.org structured data and recommends switching to schema.org vocabulary. So, if you haven’t made the move to schema.org markup, your website is left behind and probably rich snippets will disappear from website search results. This could mean big loss of web traffic.
Content Marketing: What To Write About During COVID-19?
During this hard time, focus on what people are looking for, give them what they want to read about. Amanda Milligan (@millanda) put together on Moz’s blog some great points to get you started.
URL Inspection Tool in Google Search Console
Learn how to inspect your website URLs and submit a re-index request from Google when you make change something or update content of your website. Daniel Waisberg goes over how to use the URL Inspection tool in Search Console.