Snippet Bait: Get More Traffic By Optimizing Your Content For Featured Snippets

A well working technique for getting more traffic from Google and other search engines is to optimize your content with snippet bait.

This video by Brian Dean @Backlink explains the idea.

So, the overall idea is to get into the Featured Snippets, which shows above other search results.

A way to go, it to add structured data to your website, which help you to gain rich results. If you are using WordPress, you can make use of a plugin like Schema Premium to do so.