Optimizing for Search Engines In A COVID-19 World

Coronavirus Google Map

It’s a stressful time, but it shouldn’t be stopping you. There might be a bright side of being working in the digital age.

Think of things like, changing your SEO and content marketing strategy to gain more traffic during COVIDD-19.

Google Search News

Google dropped support for data-vocabulary.org structured data and recommends switching to schema.org vocabulary.

So, if you haven’t made the move to schema.org markup, your website is left behind and probably rich snippets will disappear from website search results.

This could mean big loss of web traffic. Share

COVID-19 Community Mobility Reports

Goggle respond to Coronavirus with few changes to their search engine, and other services.

Their actions include launching information and resources hubs, making temporary policy changes to Google My Business, and offering support for new structured data types. 

Check this rundown for more about these changes. Share

Search Engine Optimization

During this hard time, focus on what people are looking for, give them what they want to read about.

Amanda Milligan (@millanda) put together on Moz’s blog some great points to get you started. Share