section: Search Engine Optimization

Black Friday has exploded from a US-only day of discounts to the key sale event of the year worldwide. Many online shops are looking to increase sales on shopping seasons. You’ve got to put some effort to get your brand ahead of your competitors. With a little planning and a useful list of tips from… Read more How To Boost Sales And Traffic For Black Friday with SEO

A well working technique for getting more traffic from Google and other search engines is to optimize your content with snippet bait. This video by Brian Dean @Backlink explains the idea. So, the overall idea is to get into the Featured Snippets, which shows above other search results. A way to go, it to add… Read more Snippet Bait: Get More Traffic By Optimizing Your Content For Featured Snippets

During this hard time, focus on what people are looking for, give them what they want to read about. Amanda Milligan (@millanda) put together on Moz’s blog some great points to get you started.

If you are having a great product or service, and doing great effort to reach customers, don’t be afraid of competing with big brands. Don’t lose hope reaching customers. Big brands won’t kill you if you know the SEO game. Steven van Vessum (@Stevenvvessum) wrote an interesting article explaining how to beat brands with search… Read more Beating the Big Brands with SEO

Once you’ve defined your most effective keywords, it’s time to hunt for how they’re being used effectively online so you can find the best link-building opportunities for your site. Once you’ve compiled your list of market-defining keywords (MDKWs), it’s time to create queries and search for them in your favorite search engine.